Network Branding

Network identity package is to show what is the network mainly about, and get audience in front the Tv feel excited.

the channel is Cartoon Network Inc, it's at Atlanta, GA. their target audience are kids 6-11, 18-34, the graphic style is fun, catchy, smart. the attitude is show kid gotta be cool those day, be cool and unique is important.

the symbol and object, makes the package different each other, just pick on object, and there are so many thing you can do to make the object interesting.

the similarities is they all looks cool and portray what the kids like to see those days

the way I see the identity for Ringling Television is something that is cool and traditional handcraft, it closely relate to the cartoon network identity.

I learn that station identity is about catching the taste of history of network, be able to communicate with audience, hopeful give them the first impression they will never forget.



Cartoon Network new 2010 rebrand by Brand New School

the branding is very graphic based, focus on each typography, what is the meaning of cartoon network CARTOON NETWORK, Cartoon Network saw the checkerboard as an integral part of their history, their graphic DNA. we imaged that the checkerboard would become symbolic of endless possibilities, reinforcing what we believe the network is all about.





Cartoon Network new 2009 rebrand by Capacity

the branding is very character based, focus on character movement and story.
the blank figures are the canvases upon which characters of all shapes, sizes, and styles can coexist. the resulting world is playground of rich colors and unlimited.

Maya rigging tutorial

So for this exciting project, I record a lot of useful tutorial of rigging in maya, I am not really good at it, but I am just really interested in rigging. Here is the ball rigging tutorial I create, just make sure my teammate could like to learn it.

Logo Development

Example from BUCK, and Ringling alumni



finding the font



Final font design

3D Character for Ringling Tv

My original idea was to have a show package with 3d animated character in it, but because of the complexity for this project. they didn't agree for that part, but I have the rig for this character, and i may use it for my future project.

My final version of animation

I am in charge of the animation in the team. I can animated but I am not really good at it. it's different than designing. Here is the my animation I did, my teammate didn't think this one is good enough, so she take my task and made it better.

Background for the TV Package

Here is looping Background I create, use three primary shape, square, circle, triangle from the show open. I create them in the aftereffect by using adjust shape. I animated the position and add glow on them, put on the texture in different mode in front the screen.

Style Board

Here is my original style-board for the Ringling Tv show package, I was in group project with my teammate, we did a lot of brainstorm. They take a little bit of the element from styleboard into the final styleboard.

During the brainstorm. I didn't really digging our concept, because I was feel strange to this concept, it was cool and sexy, but I didn't find very excited. since it is a group project we have to vote for it, and I wasn't get much of attention.

anyway this the original style that I provide, I think it's has better and proper direction for Ringling Tv should look like, i am not going for the outgoing, seducitve and over colorized style. I like the feeling of traditional, handmade quality, being ordinary and be organic and be nature.